Over the last ten years or so, blogging has really evolved past the idea of a simple online diary. It’s now an effective way to promote your business or even a lucrative full-time job. If you’re new to blogging and thinking about starting your own, there couldn’t be a better time to do so. With easy-to-use tools and online platforms, you don’t need to be an expert in web design. You can create a professional-looking blog from your own living room. The topic you choose to write about is completely up to you. You can use your blog as a side hustle, or a means to share your passion. Whether you’re interested in affiliate marketing work or looking to build recognition for yourself or your business, blogging is a great way to reach out to people. Here are the top ten reasons why you should start a blog.

 

Share your passion

 

A blog is a perfect way to share your passion with others and you can reach out to them in different ways. There are various types of blog posts and you have the freedom to mix and match according to your chosen topic. These include epic articles, how-to guides, reviews, videos, podcasts, interviews, guest posts, and more. It’s advisable to post relevant content centered around main topics if you want to boost your SEO. This means you’re more likely to get to the top of the search engine results pages as your site will be ranked higher for being an authority on a particular subject. Having said that, you should always follow your passion. Choose topics that resonate with you, or showcase your expertise. This is the best way to ensure you get the most enjoyment out of it. 

 

Connect with people

 

The great thing about blogging is that you will enter into a community. This will be made up of fellow bloggers, followers, and supporters. It’s a nice way to connect with people. If you put the effort into responding to comments and posting plenty of engaging content, you’ll get plenty of feedback in return. This is essential if you’re using your blog for business purposes. Even if you aren’t, you can exchange ideas with others and enjoy the social aspect of blogging. There are several ways to reach out to more people. Network with other bloggers and post your articles on social media to encourage sharing, for instance.

 

Make extra cash

 

Of course, it’s not only about making friends, blogging can be a lucrative business. There are several ways to make money from blogging. These include endorsing products, reviews, renting advertising space, guest posts, selling products, and posting on other blogs. In order to bring in extra cash, you first need to make a name for yourself. This means putting the effort in on your site and social media, getting in touch with potential clients and followers, and developing effective marketing strategies. It could take a while at first but then businesses and individuals will recognize your blog as an effective platform to promote their brand.

 

Grow your business

 

If you already run a business then writing a blog can help to promote it. You can use it to build your online presence. It’s also a fairly cost-effective marketing strategy, so you can avoid determining labor costs of hiring an agency or a marketing department. If you manage an eCommerce, for example, create content that will help interest readers in your products. This could involve a video guide on how to use them or a brief history of your ethical supply chain. Choose an angle to appeal to your target audience whether it’s sustainability, artisanal quality, or convenience. 

 

Learn new skills

 

Starting a blog is a fun way to learn some new skills. The essential skills for blogging include various types of writing skills, marketing, web design, coding, and photography. You will also automatically develop a certain amount of technical knowledge. Don’t let this put you off, however. There are many semi-automated tools available and plenty of platforms with templates to help you create your blog. You can then build on your technical skills over time. Learning something new is a great confidence booster and you might just get into a fun new hobby such as recording podcasts or vlogging.

 

Boost your online profile

 

Even if you’re not an entrepreneur, blogging is a great way to raise your professional profile online. If you’re looking for a job then creating a blog will allow you to showcase your talents and sell your personal brand. Blogging in a business-related niche can be particularly lucrative as businesses understand the importance of being able to create compelling content and marketing skills. Many people provide links to their blogs for job applications or optimize them for SEO. This will maximize your chances of appearing search engine results if a potential employer searches for your name or job title. 

 

Gain expert recognition

 

For those who take up blogging to show their expertise rather than necessarily as a business or a means to getting a job, it will still help you get considerable recognition. You might be requested to post on another blog or even get invited to speak at industry events. Attending such events is a way to further gain expert recognition and you can start charging fees. Bloggers with a real passion for writing often work towards the goal of becoming an author as well. You never know, you could end up releasing a successful ebook on the subject of your choice. It’s all about building up a profile online. 

 

Flexibility 

 

Blogging is a flexible and versatile hobby and can be done by anyone at any age, whether it’s a source of income or not. Essentially, you’re your own boss and you can write whenever you like. It’s not a job or hobby that’s restricted by time or geography. You can blog from anywhere in the world. This is why the digital nomad lifestyle is so appealing. You could even blog about your travels after you retire, and if your articles grow in popularity, you may get asked to speak about your experiences in a more professional way. 

 

Make a difference

 

Your blog will be an important contribution and add value to people’s lives. There are different ways in which it could really make a difference. Many people use their blogs as an opportunity to give advice or impart wisdom. You could give business tips and share industry experience, for example. If you prefer you can also use your blog to raise awareness of certain humanitarian or environmental issues. You could even get affiliated with a charity and donate a percentage of the money you make from your blog to a worthy cause. Bear these things in mind when creating your blog and research the causes that most align with your interests, values, and experience.

 

Get involved in the local community

 

Blogging doesn’t only have to be about online networking. If you’d like to get more involved in the local community you could create a blog about your home town. Give tourist advice to visitors and promote hidden gems in your local area. Work with local businesses and get involved in community projects and events. This will be mutually beneficial for both you and the businesses. Blogging is therefore much more than simply discussing your interests, views, and business experience. You can create valuable connections and meaningful relationships in both the online and local community, and make considerable money on the side.

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Over 50 and fabulous living and writing in Appalachia

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