If you’re trying to turn your blog into a full-time job, you need to find some revenue streams. There are a lot of different ways that you can make money through your blog and taking advantage of all of them is the key to success. Putting adverts on your blog is a good starting point and you can also start looking for companies that will pay you for sponsored posts. A lot of bloggers also offer freelance writing services to boost their income on the side. Those are all great ways to earn money from your blog but if you really want to maximize your income, you should consider selling products through your blog. If you offer products that are in line with the kind of things that you write about on your blog, you’ve got a customer base there already. But selling products on your blog is difficult and there are a lot of new things that you need to learn. These are the things you need to remember if you’re going to start selling products on your blog.
Match The Product To Your Market
One of the biggest mistakes that people make is deciding on a product and then trying to find a market for it through your blog. That might be the normal way to do it for most businesses, but when you’re selling through your blog, you need to do things the other way around. If you’ve got a big following on your blog, you’ve already got a market there. You need to find a product that appeals to your readers, that’s the way that you’re going to make sales. For example, if you post a lot of recipes on your blog then consider putting together your own recipe book or even selling kitchen equipment. If you’re writing a blog about parenthood, you can sell toys and games aimed at children. Trying to force a product that doesn’t appeal to your readership is never going to work.
Maintain The Blog As Normal
This is an important one to remember, you’re not turning your blog into an ecommerce site, you’re selling things through the blog. People come to your site because they like the posts that you put up and they enjoy reading them. If you start focussing all of your attention on selling products and just post marketing materials instead of good quality content, your readership will start to drop off and you won’t make any sales. You need to carry on writing the blog as you always would, just start adding links to your products in any relevant posts.
Choose The Right Checkout Service
People are very impatient when they’re shopping online and if the checkout service is annoying to use and it takes ages, they’re far less likely to buy anything. Cart abandonment rates are very high and you’re not guaranteed to make a sale even if the customer gets to the final stages. That’s why you need to pick the right checkout service for your site. Check out reviews and see if you can find any other sites that use the same service, then you can go on there and get a feel for how it works.
Security is essential online, especially if you’re handling the credit card details of customers. Before you start selling anything, you need to make sure that you’ve got good security software in place. If you’re dealing with customers and they’re asking for personal details, you need to make sure that you’re talking to the right person to avoid fraud. You can use Jumio’s reliable identity solutions to verify customers identity using a face recognition service. This is the best ways to be absolutely sure that you’re not sharing any sensitive information with the wrong people.
Even if you’ve got a good readership, you might still need to convince people that your products are worth buying. The best way of doing this is free giveaways. It’s a good way of getting more subscribers on the blog as well if you advertise it on social media. Have a prize drawer with all of your followers and give away a few free products. Hopefully, that will inspire them to comment on your blog about how amazing they are and encourage more of your followers to start buying products. You can also expand your customer base by working with other bloggers and getting them to do a sponsored giveaway of your product on their site.
Selling products on your blog is a great way to bring more money in but you need to remember these things if you’re going to do it successfully.
Do you sell products on your blog? Share your tips.
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