Getting your blog noticed can seem like a challenging task, especially if you’ve only just started one and you aren’t too well-versed in concepts such as search engine optimization. In fact, building an audience is arguably one of the biggest things that put people off the idea of starting a blog. Some people might feel like it’s going to take too much time or be too expensive to really build an audience, so they decide against it.
However, building an audience could be simpler and easier than you think. Thanks to so many accessible services that we have at our disposal today, you could be well on your way to a successful blog provided that you’re willing to put the time into it. So to help you out, here are a couple of examples of how you can get your blog noticed and why it’s easier than you might think.
Connecting with other bloggers and building a network
Much like any other pursuit, it’s important to consider working with other bloggers and building up a network of people that share similar interests. This is how you extend your reach and connect with new and larger audiences. There are also plenty of great interactions between bloggers that you can take advantage of. For example, you can guest post for each other, you can feature another person’s content on your site, and you can even backlink to each other for more exposure and better search engine optimization.
Having a group of people to share ideas and write with also tackles one of the more overlooked aspects of blogging; burnout. People don’t realize that writing and maintaining a blog can be extremely time-consuming and mentally draining. This can make it difficult for people to focus and create new content, and their ideas might stagnate which leads to uninteresting content.
If you’re thinking of starting a blog then don’t ignore the importance of building a network and collaborating with other bloggers. It helps you get noticed, it motivates you, and it can help you generate fresh new ideas for content.
Focus on technical aspects such as search engine optimization
We could write an entire post on search engine optimization for blogging, but instead, we’re going to condense SEO to some of its most important concepts and why they’re a big deal.
First, if you’re serious about your blog and have plans for it to become a source of income in the future then you’ll want to look at services such as https://unravelseo.com/seo/ecommerce/. This can make it much easier for you to optimize your entire website without you having to worry about individual components. It’s incredibly easy to just hand off some of the responsibility to another company so that you can focus on writing content. This is mostly used for the technical aspects of SEO such as designing your website to be mobile-friendly. For the content itself, you’ll still have to pay attention to how you write.
When it comes to blog SEO, one of the biggest considerations to keep in mind is how you write and what you write. Smart use of keywords and language can help carry your content to the front page of Google if you do it correctly. Here are some general tips to give you an idea of how you can optimize your content:
- Have specific keywords in mind when writing so that you know what kind of topics you’ll be covering.
- Decide on the intended audience of your blog before you start writing so you know who you want to read your content and how to best present it to them.
- Add at least one link to your old content and consider linking to other websites as well.
- Focus on creating evergreen content. This is content that will remain relevant for a long time and isn’t heavily focused on a specific timeframe, season, or trend.
With these tips, you should be able to improve the search ranking of your pages by a considerable amount. Just keep in mind that keywords are incredibly important when it comes to improving SEO and all of your content should have at least some kind of focus to make it more relevant to the reader.
Get active on social media and engage with your audience
Don’t hesitate to get on social media and start engaging with your audience. Having social media widgets on your website is one of the best ways to encourage people to share your content on the internet, and this gives you a good reason to start using social media as well.
One of the biggest things to consider is which platform to use when you’re on social media. Some people prefer universal platforms such as Facebook because it’s a good way to approach a wide audience, but others might prefer a more specialized platform such as Instagram which is heavily focused on creative visual content. Each platform that you use has a different kind of audience and it’s a good idea to keep this in mind before you invest time into engaging with your readers.
Here are a couple of tips to help you grow with social media:
- Consider the audience on the social media platform that you plan to use and if it relates to your audience in any way.
- Make sure you add social media widgets on your blog so that posts are easier to share.
- Don’t hesitate to engage with your readers on social media and get to know them.
- Use social media to find influencers to work with, brands to collaborate with, and also other blogs to guest post for.
These are just a few simple tips to help you get started on social media. It may seem daunting at first, but you don’t use social media that much different compared to how you normally would on a personal account. Engage with people, make new friends, and spread your content with the purpose of getting it out there and making people take notice of you.