Starting a blog is a great way to promote your business further, but advertising that blog is what most people struggle with. It’s not that easy to write content, share it, and wait for people to show up and start re-sharing it; in fact, it’s not enough when you want to turn your blogging from a hobby to a business.
So if you want to take the marketing of your blog to another level, there are amazing ways you can utilize social media to promote it and boost the traffic you receive from people visiting your blog from your social media.
Before Moving on to Social Media Marketing
You’ve written amazing content, and now you want to share it with the world; that’s great! But before jumping to promoting your writings on different social platforms, you need to make sure that your blog is optimized for search engines and you’re getting traffic from these search engines organically.
Achieving this doesn’t have to be a hassle; you can easily recruit an SEO Marketing Company that will work on your website and blog to improve your rank and drive more traffic from search engines.
How to Promote Your Blog on Social Media
When asked what promoting a blog on social media means, most people think it only entails sharing it on your profile or page on different platforms like Facebook, LinkedIn, Twitter, and Instagram.
However, this is not all, and there’s more to be done to achieve a successful blog promotion through social media.
Before we get into social media, it’s essential to know that the number 1 critical step for a successful blog is to write original and compelling content. You might think, ‘well, that’s obvious,’ but it really, really matters. If the content you’re promoting isn’t well-written, informative, or engaging, no amount of promotion or advertisement is going to make your audience stick around.
Some people spend money to buy Instagram likes or Facebook shares to boost their views, however, if your content is well written and engaging there is no need to purchase likes or shares. Also, keep in mind that most social media platforms consider buying likes or shares as a violation of their terms of service. Violations can cause your account to be suspended or removed from the platform completely.
Now, here are 3 effective ways you can boost your blog traffic via social media marketing.
- Use engaging titles and intriguing images
Let’s be honest; no one goes to social media to read. That’s a fact. But what we do find interesting on social media are engaging visuals and snappy titles.
A compelling title and an appealing image do wonders in grabbing the attention of your audience.
A creative title will make you stand out among the tens or hundreds of similar posts and bring more exposure.
With big, colorful, and recognizable images added to your blogs, people will be more inclined to read and share them.
There are many great free tools such as Canva you can use for making graphics and infographics for your blogs.
- Add social media share buttons to your blogs
The goal for adding social media share buttons like Twitter, Facebook, Whatsapp, etc., on your blog is to give your audience the option to share it with whoever they want after they’ve read your content.
So it’s important to have useful share buttons on your page, where visitors can click the icon and share the post. However, keep in mind that too many social media buttons can clutter your page and have a negative effect on your readers.
A few well-placed buttons where visitors can see and click easily is the best way to go.
- Know the best time to share your blog on social media
When you’re updating your audience about new blog posts on social media, it’s important to know when the optimal time for sharing such a post is.
There are amazing tools online that can tell you when you’ll get the most engagement for sharing a post, such as Facebook Insights.