An Introduction To Fragrance Mapping for Personal Branding

The fragrance of a product plays a monumental role when it comes to the way the consumer perceives the good. In fact, it can be the difference between the product in question being accepted or not. After all, in general, you tend to either like a smell or you don’t.


Because of the massive weighting played on the perfume of a product, fragrance mapping has become a much sought after service in the modern day. The use of scientific analysis and data to choose the best possible perfume can be the difference between a product being successful and failing.


To begin with, it is important to further elaborate on why the fragrance of a product is so crucial. As mentioned, you obviously want the good to smell nice. Yet many would argue that this is something that is quite easy to determine without all of the scientific assessment. If you delve a little bit deeper you will see that there are lots of reasons why certain fragrances are used.


For example, sometimes a perfume is used in order to mask the base odor of a product which may have a naturally unpleasant smell. What fragrance is going to provide you with the best way of hiding this? There are terpenes for sale that have the purpose of providing great smells for this.


In addition to this, the choice made is also imperative to ensure that the fragrance is one that is reflective of the brand image. It needs to coincide with the way in which the company is currently perceived and wants to be perceived.


You then, of course, have products whereby creating a smell as beautiful as possible is one of the main attributes and appeals of it.


Therefore, when you look at it from this perspective and you discover the entire picture, and it is really not hard to see why perfume is so important and consequently why fragrance mapping has become so dominant.


When selecting a company to provide you with fragrance mapping and technology you need to be extremely careful regarding your decision. After all, traditionally when it comes to selecting the right fragrance there tends to be a lot of guesswork involved. However, this service is based on scientific analysis and sound data. You need to be sure you select a company you can trust; someone with an excellent reputation and great resources.


Therefore, make sure you take a look at their client list – it should fill you with confidence if you see diverse brands and recognized names. Furthermore, read reviews that have been left as well – this is the best way to gain an honest assessment regarding the company and the level of quality they provide.


In addition to this, the experience is imperative. A start-up company will not have the expertise, knowledge or contacts to provide you with the level of quality provided.


Last but not least, your first encounter with the company will be extremely telling. It is all about building a relationship. They need to understand your business, your brand and your product thoroughly if they are to select a fragrance that perfectly coincides with your wants.


Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.